Learning Marketing Measurement with Myles Younger

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're joined by Myles Younger, Head of Innovation and Insights at U of Digital, where he leads new product development, tech services, and thought leadership to help scale the company’s educational offerings to new formats, new learners, and new markets. He’s been in the advertising industry for nearly 20 years, spanning client side, agency side, and even founding a dynamic ads platform that was successfully acquired. He also offers up plenty of spicy takes on Twitter like “disc golf stores are the vape store of sporting goods” and “you can’t get a good Italian sub on the west coast” (apparently they add mayonnaise in addition to the oil and vinegar, which is just disgusting). ▶️ Watch on YouTube Links from the show: Myles Younger on LinkedIn on Twitter U of Digital The Filing Cabinet: A Vertical History of Information

Om Podcasten

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.