Measuring Podcast Ads: Insights & Techniques with Amelia Coomber

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuring podcast ad effectiveness, the evolution of podcast advertising, the role of pixel-based measurement, and the differences between host-read and dynamic ads. Amelia also shares valuable insights into the future of podcast advertising, including the potential impact of video on platforms like YouTube. Links from the show: Amelia Coomber on LinkedIn Podscribe Quarterly (Podcast Advertising) Performance Benchmark Reports 00:00 Introduction and Nickname Banter 01:28 Discussing Podcast Ads 02:17 Introducing the Guest 05:01 Understanding Podcast Advertising 14:32 Technical Aspects of Podcast Ad Measurement 26:16 The Rise of Podcast Advertising 26:38 Simulcast and Pixel-Based Attribution 27:20 YouTube's Role in Podcasting 27:59 Challenges in Measuring Podcast Ads 31:10 Programmatic Advertising and Future Trends 33:38 Dynamic Feedback Loops and MMM 44:22 Creative Strategies in Podcast Ads 45:56 Insights and Future of Podcast Measurement 47:32 Final Thoughts and Incremental Insights

Om Podcasten

Cookies are going away, Apple is limiting the data you can collect, and privacy regulations are making it difficult to target and measure the way we used to. If you're a marketer or analysts wondering how to measure your campaigns' performance, we're here to help you! Join Jim Gianoglio and Simon Poulton on the Measuring Up podcast, where they talk to marketers, analysts, and founders who are in the trenches of this new measurement world. You'll learn the best practices, tips, and actionable advice from people who've been in your shoes.