How do you solve a problem like gen Z?

Gen Z aren't switching on the TV for the 10 o’clock news. They aren't picking up newspapers, and they're less likely to trust the big media names in the same way their parents did. But they are consuming vast amounts of news...Alex Mahon is the CEO of Channel 4. She joins Alan and Lionel at Prospect HQ to talk about how journalists can capture the attention and, more importantly, the trust of a generation.The editors also respond to the BBC pulling a documentary on young people in Gaza, and the White House meeting that everybody is talking about. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Alan Rusbridger and Lionel Barber—two of the world’s greatest editors—dive into the hugely important world of media. What—and who—drives it? What do they get right... And what do they get wrong?Lionel, former editor of the Financial Times, and Alan, editor of Prospect and former editor of the Guardian, will bring you revealing, high profile interviews and in-depth discussion.Media Confidential is produced by Prospect Magazine.Subscribe to Prospect and enjoy our rigorously fact-checked, truly independent analysis and perspectives. No commitment—you can cancel at any time. Currently you can SAVE 10% on a subscription: https://subscription.prospectmagazine.co.uk/MAR25OFF/prospect-magazine/MAR25g Hosted on Acast. See acast.com/privacy for more information.