The Rise of Retail Media and YouTube’s TV Takeover
In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.00:00-Introduction01:13-Top 25 Media Sellers: Winners and Trends08:44-Retail Media Deep Dive with Aisha Khan19:10-YouTube’s TV Takeover and Nielsen Data24:33-UK Economy, Advertising Insights, and European Media Consumption30:14-Weekend Plans and Pop Culture Wrap-UpSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.