Supplier Education: What Medtech Reps Still Don’t Know About Value Analysis | VAES Ep 4

In this episode of the Value Analysis Expert Series, Terri Nelson is joined by seasoned value analysis leaders Barbara Strain and Jenell Robinson to tackle a critical but often overlooked topic: supplier education.Whether you're a medtech sales rep, clinical liaison, or value analysis professional, this conversation unpacks what suppliers don’t know—and what hospitals must do to ensure better engagement, compliance, and outcomes.

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Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.