Wink, Wink, Nudge, Nudge - How to Effect Choice Architecture In Safety with Dr. Julie Sorenson Part II

Behavioral economics looks at how the decisions we make are influenced by our human cognitive processes.  While there are many ways to impact choices, social marketing and nudging are two that can be implemented on the workplace safety front. On today’s episode of the MEMIC Safety Experts Podcast we have part two of my conversation with the Director of the Northeast Center for Occupational Health and Safety, Dr. Julie Sorenson about how a simple nudge can help change the architecture of choice.in workplace safety.

Om Podcasten

Because safety is more than just a policy, practice, or personal protective equipment, the MEMIC Safety Experts Podcast hosted by Peter Koch will interview industry leaders every two weeks on the trends, tools, and techniques that are tried, tested, or emerging in the world of workplace safety. What you learn could save your life or the life of a friend or coworker, or at least save everyone from a few unnecessary cuts, burns and bruises. Make your work, and world, a safer place.