Ep 034 The Present and Future of Women in Sales
It’s 2022 — why is there still a gender gap in sales? Studies definitively show diverse sales teams generate more revenue. So... what’s the hold up? My guest today is Lori Richardson, the Founder of Score More Sales and a passionate champion for #WomenInSales. She’s an author, in-demand speaker, and one of the most popular sales coaches at Harvard Business School. Lori also serves on the advisory board of the Sales Education Foundation, where she seeks to destroy old misconceptions about our industry. Sales is a helping profession. This is backed up by the fact that during the pandemic, many women had to leave the field to stay closer to home or become full-time caregivers. Remote work has increased the accessibility of sales roles, but Lori still encounters all-male teams all the time. But women are the majority of undergraduates now. Many companies haven’t yet realized that female sales pros bring a lot to the table, such as empathy, coachability, and a deep motivation to succeed. Lori believes diversity builds strength, which leads to higher revenues. Customers want to buy from brands that reflect their beliefs and values — and companies lagging behind the times will be on their way out. Check out the full episode 🎧 click the link below!