Ep 037 Three Ways Sales Leaders can Accurately Measure Retention vs. Churn

Another day, another salesperson gone. Lost to a toxic workplace. Or a lack of empathy. Or misalignment. What if your sales team could increase retention? What can you do to decrease churn? Is it even possible with the traditionally high turnover of sales? The key lies is empathy. 🗝️ This week, Ronda Robinson, Founder of Robinson Alliance Group, joins me to discuss recruiting and retaining salespeople while maintaining a healthy work culture. According to Ronda, your business must: 💥Lead with empathy and intention 💥Set sales teams up for success by understanding who are the Hunters and who are the Farmers- and nurturing both 💥Avoid paying a 'people tax' by paying attention to the human aspect of workers Following these guidelines from recruiting to retaining will foster an environment where salespeople are: 💥Excited to come to work 💥Set up for success and growth 💥Retained long-term Join us on the latest episode of Mental Selling to learn more about breaking the high-churn culture of sales and fostering a revolutionary sales culture in your business. “When we don't pay attention to the personal side of people, what they have going on inside, then you will pay a people tax.” — Ronda Robinson

Om Podcasten

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full potential in every salesperson, the complexities of today’s B2B buying cycles, and the rise of today’s virtual selling environment. We help you understand the mental and emotional aspects of sales performance that will empower you to deliver amazing customer experiences and get the results you want. Welcome to Mental Selling!