Ep 040 How Word Choices Can Make or Break Sales Conversations

Sales is about creating buying decisions that are in the customer’s best interests. And one of a successful salesperson’s most powerful tools to do that is how they communicate — and the specific word choices they make. But not everyone is gifted with charisma and improvisational skills. How do you improve your conversational intelligence, change perspectives and build stronger relationships with your customers with well-thought-out words? My guest today is a highly sought-after trainer, coach, and leadership consultant. Steven Lozada is the President of UpwardMindset, a gifted jazz musician, an MBA, and a professionally certified trainer in a variety of disciplines. In this insightful and informative episode, we’ll discuss: - How forging a connection is the most important part of your sales conversation - Elevating what Steven calls your "trust equity" - Rejection-free openings and why objections are a gift - The power of “no-oriented questions” - How to keep customer conversations moving forward without being manipulative More information about Steven and today’s topics: LinkedIn Profile: https://www.linkedin.com/in/stevenlozada/ Company Website: https://www.upwardmindset.com/ Exactly What to Say: The Magic Words for Influence and Impact, by Phil M. Jones: https://www.amazon.com/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ Please follow and rate our show — we love your feedback! FeedSpot has included us on their list of the top 30 best sales podcasts.

Om Podcasten

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full potential in every salesperson, the complexities of today’s B2B buying cycles, and the rise of today’s virtual selling environment. We help you understand the mental and emotional aspects of sales performance that will empower you to deliver amazing customer experiences and get the results you want. Welcome to Mental Selling!