Ep 062 The Power of Storytelling in Sales

Stories are one of the most powerful tools in a salesperson’s toolbox. Here’s why: - Stories are 22 times more memorable than a series of facts or bullet points. - Stories tap into emotions in a way that pulls people in. - Stories create instant connection, turning strangers into friends. In this conversation, author, speaker, and consultant [Matthew Dicks](https://www.linkedin.com/in/matthew-dicks-84a95711/) returns to the show to share the power of storytelling in sales. He explains the science behind storytelling, highlights the need for humor in business, and discusses how to effectively engage your audience. Press play to learn how to tell stories in a way that creates connections, makes you memorable, and ultimately boosts sales. Additional Resources: - Matthew on LinkedIn: https://www.linkedin.com/in/matthew-dicks-84a95711/ - Follow Matthew on Twitter: https://twitter.com/matthewdicks - Matthew’s Website: http://www.matthewdicks.com/ - Matthew’s Book: [Story Worthy](https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1?keywords=storyworthy+matthew+dicks&qid=1670615620&s=books&sprefix=Story+Worthy+matthew,stripbooks,100&sr=1-1](https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1) - Mental Selling Episode 49 – How to Tap Into the Productivity Mindset(https://www.integritysolutions.com/resources/podcast/ep-049-tap-into-productivity-mindset/)

Om Podcasten

Mental Selling: The Sales Performance Podcast is a show for motivated problem solvers in sales, leadership and customer service. Each episode features a conversation with sales leaders and industry experts who understand the importance of the mindset and skill set needed to be exceptional at building trusted customer relationships. In this podcast, we get below the surface, tapping into the emotional and psychological drivers of lasting sales and service success. You’ll hear stories and insights about overcoming the self-limiting beliefs that hold salespeople back, how to unlock the full potential in every salesperson, the complexities of today’s B2B buying cycles, and the rise of today’s virtual selling environment. We help you understand the mental and emotional aspects of sales performance that will empower you to deliver amazing customer experiences and get the results you want. Welcome to Mental Selling!