Beware Of The Jevons Paradox

We all want a better life, but is our pursuit of it actually making us happier? In many instances, the answer is no. This is where the Jevons paradox comes in. The Jevons Paradox is named for the nineteenth-century economist William Stanley Jevons. He noticed that as steam engines, powered by coal, became ever more efficient, Britain’s appetite for coal increased rather than decreased.The paradox still exists today. The latest renewable energy technologies are not resulting in a decrease in climate change for instance. I think this same principle applies to our desire to make a better life for ourselves. Today, the latest ideas on how to be better and have a better life (look better, get richer, have more and better stuff, achieve more success) can lead to unintended consequences.It turns out that pursuing ever-more activities designed to make ourselves and our lives better often leads us to feel greater stress, dissatisfaction and disconnection with the things that truly matter.The problem isn’t the actual technology or wanting to make positive changes. The problem starts within, with a simple mindset shift. In this episode, I offer a way to counter the Jevons paradox and become more self-aware, genuinely happy and authentic.Key Links:Melli O’Brien: https://melliobrien.comGet your free Deep Resilience Care Package: https://melliobrien.com/#deep-resilience-care-package

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Get the right tools, skills and insights you need to stay mentally strong no matter what life is throwing your way. In each weekly episode of the Deep Resilience podcast, Melli O’Brien shares one key insight or skill to help you grow your inner strength, allowing you to reduce your stress, rise to your challenges and unlock greater freedom and peace of mind in the middle of it all.   After 15 years as an entrepreneur educator and coach in the mental health space and having the blessing of a successful career where her courses, retreats and app helped over 1 million people globally become mentally stronger, Melli created the Deep Resilience method, a radical new approach that is helping thousands of people remain resilient, empowered and centred even in the face of formidable challenges. Deep Resilience is a state of mental-emotional and spiritual integration and strength that can change everything. The way you live, the way you lead, the way you love and the way you handle life's challenges. This podcast will help you unlock your own deep resilience. In this way you can use this podcast as your weekly training ground to build inner strength in bite sized chunks, one step at a time. If that sounds like it's going to be helpful for you, be sure to subscribe to the podcast on Apple Podcasts, Spotify or wherever you get your podcasts, to make sure you see those new episodes coming in. You can also find all the episodes at www.melliobrien.com  We hope the Deep Resilience podcast is of benefit to you and gives you the support, relief and strength you need to be your best self, create the life that you want and thrive.