96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)

In this episode John Bonini chats with Adam Goyette, VP of Marketing at Help Scout, to learn how they grew their website conversion rate, and why that metric became a priority for the team. You'll learn: - How the Help Scout executive team sets annual goals - How the marketing team identifies where to invest their time and money - How improving the website conversion rate became a priority - How they grew website conversions by 6% and demo requests by 56% And loads more.

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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.