Has SaaS lost Go-to-Market Fit - with Jacco van der Kooji, founder and CEO Winning by Design

Jacco van der Kooij recently published an article entitle "Has SaaS lost Go-to-Market Fit" in a fast moving, wide ranging conversation our host Ray Rike and Jacco cover a wide array of topics from what is Go-to-Market (GTM) Fit, how to measure it and the evolving importance of ScaleUp Fit

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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.