Measuring and Forecasting Marketing ROI - with Pranav Piyush, Founder and CEO Paramark

There is a famous saying that goes something like "Half of my advertising (marketing) investment is wasted, the trouble is I do not know which half". During today's episode Ray discusses how to change this reality in 2025 and beyond with Pranav Piyush, Founder and CEO Paramark.

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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.