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Measuring Category Creation and Brand Awareness ROI - with Udi Ledergor, Gong Chief Marketing Officer

Udi Ledergor was the Gong Chief Marketing Officer that led the creation of the Conversational Intelligence category and then again created the Revenue Intelligence category resulting in one of the fastest growing B2B SaaS companies in history

Om Podcasten

B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.