Scaling from $50M to $500M with a PLG Motion - with Carilu Dietrich, former Atlassian CMO
Product-Led Growth (PLG) is viewed as a new Go-to-Market motion by many - but to Carilu Dietrich it was her reality as the Chief Marketing Officer scaling from $50M ARR to $500M ARR leading to an IPO for a pioneer in PLG - Atlassian.
Om Podcasten
B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.