State of Interactive Product Demonstrations - with Natalie Marcotullio, Head of Growth at Navattic

SaaS buyers complete ~ 70% of the buying process before they speak to a vendor's sales organization - as a result more SaaS companies are leveraging interactive product demonstrations on their website which is the topic of the Navattic State of Interactive Product Demonstrations report, and our discussion with Natilie Marcotullio, the Head of Growth at Navattic.

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B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.