Anuca Valverde & Len Dugow - How to Apply Madison Avenue-Thinking to Your Ad | Ep. 39
Two of Miami’s most experienced advertising industry professionals, Anuca Valverde and Len Dugow, join us for a deep dive into the core principles of advertising. We talked the makings of a great ad, common realtor mistakes to avoid, and how to apply Madison Avenue-thinking to your next marketing campaign. About Anuca: Anuca Valverde is an award-winning marketing, advertising and sales professional with more than 40-years experience in New York, Paris, Washington D.C. and Miami. Since joining the company in 2007, she has played a critical role in developing the firm’s brand strategy, provided guidance on the tactical implementation of international and domestic campaigns and attracted industry-leading, creative talent. She and her team use research- driven strategies and the most advanced forms of communication technology to connect with customers across the globe. About Len: Len Dugow, President & Chief Creative Officer, honed his craft decades ago in Manhattan. Beginning in the early 1990s, Dugow developed an acknowledged expertise in the marketing of residential real estate, mixed-use, resorts, hotels and travel for the country’s most prominent brands. Three decades on, LGD boasts a diverse client base ranging from local businesses to global brands in a variety of industries. All benefit from LGD’s strategic, creative solutions that place an emphasis on cohesive, multi-channel branding across all media platforms, from traditional to digital.