MicroConf Refresh Episode 60: How to Craft a Story that Sells with April Dunford

In her talk at MicroConf Growth US this year, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.  April is the author of Obviously Awesome, a solid book that helps founders nail their positioning. Links from the pod: April Dunford I Twitter Obviously Awesome

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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.