MicroConf Tactics: If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR

Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS.   Links from the Pod: Watch this video on YouTube Register for MicroConf US 2025 in New Orleans Watch the rest of the MicroConf US 2024 Atlanta talks Solve Your Customer Acquisition Problem TinySeed Semrush SignWell Userlist SessionLab Veed F5Bot Syften Subscribe to the MicroConf YouTube Channel

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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.