Small business marketing strategies with Dee Blick
In episode 26 of Micro Entrepreneur: the magic of starting small, I had a great time continuing my conversation with Dee Blick, best-selling author, speaker and small business marketing guru. Dee is a Chartered Marketer, CIM Fellow, blogger, columnist and writes for many magazines. She has 31 years experience in marketing, copywriting and public speaking. This is the 2nd part of Dee’s interview and today we’re talking about the great small business marketing strategies Dee has implemented for herself, and for other business owners. If you missed last week’s podcast you can catch it here, where we talked about her fantastic new book ‘The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget’. This week’s guest Dee is the author of The 15 Essential Marketing Masterclasses For Your Small Business, endorsed by The Chartered Institute of Marketing. The book has masses of new material on subjects essential to small businesses. Published by Wiley. 90 Five star reviews on Amazon with rave reviews in The Sun, Elite Business Magazine and winner of The BookBag nonfiction award and Talk Business Magazine ‘Best Business Book 2013’.Dee’s 4th book was released to a fab review in ‘The Sun’, and it won the revered, independent book review site, the ‘BookBag’s’ top 10 non-fiction books of 2014. You may already know Dee as the author of The Ultimate Small Business Marketing Book. The Number 1 best-selling small business marketing book on Amazon. 156 five-star reviews. 87,000 words of practical marketing wisdom and tips that work. Now published by CITIC Publishing in China. What we covered in the show: * Some of the case studies I’ve prepared for the book I’m writing – I can’t wait to share them with you next year – so stay tuned! * This is the last podcast for 2014, so we’d like to wish you all a very Merry Xmas and remind everyone to really take some time out and enjoy the holidays with your loved ones. And then on to Dee with: * Where to start – Dee’s 15 Masterclasses – Chapter 1 the marketing plan ‘template’ which has generated millions of pounds of business for others * The Expert Masterclass – bring out your expertise and become the ‘go-to’ person * Review what a ‘marketing plan’ really means to you * Write out who your target market is – who do you want to reach and why, can you offer them something valuable, will they be prepared to pay for it, and where do you find them? * It may mean buying an information list (make sure it’s from a member of the Direct Marketing Association) * Know what the relevant, compelling benefits of your offer are * What are the barriers – what will put your target client off? * Benefits and barriers are the key to understanding great communications