3 Questions to Ask When Building a Channel

In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today. Today we hear from Corinne Sharp & Gail Mercer-MacKay in episode 3 of 6 in our Hacking the Future podcast series. Corinne, President and Channel Chief of Sharp Perspective, and Gail, Chief Storyteller of Mercer-MacKay Digital Storytelling, discuss the best way to create a channel marketing strategy. For a full transcript of the podcast, check out the blog, and be sure to follow us on Facebook, LinkedIn, and Twitter @MSPartner.   Host: Rachel Braunstein, Microsoft Digital Marketing Manager Follow her @rkbraunstein and on LinkedIn.   Guest: Corinne Sharp, President and Channel Chief of Sharp Perspective, and Gail Mercer-MacKay, Chief Storyteller of Mercer-MacKay Digital Storytelling Follow Corinne at @corinnesharp or LinkedIn Follow Gail at @gailmercermac or on LinkedIn

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The Microsoft Partner Network is the largest community of partners across the globe. Hosted by Microsoft’s Rachel Braunstein, this podcast brings you insider access to unforgettable interviews with Microsoft partners, executives, and industry thought leaders. Tune in to learn more about the big ideas shaping business and technology today. Subscribe to the podcast to never miss an episode, and rate and review to let us know what you think.