Episode 37 - Nate Checketts - CEO & Founder of RHONE Athletic Wear
Nate Checketts grew up in a prominent sports family. His father Dave was the President of The NY Knicks and MSG. We could’ve talked sports for hours. He’s also got a brother who’s a sports talk host so it comes naturally. But rather, what we got into was his close, loving and respectful relationship with his family and how he was raised with chores, responsibilities and having to earn and learn for himself along the way. An entrepreneur from his early teen years starting a camp at age 13, collecting golf balls and re-selling them he’s resigned to the notion that entrepreneurship is his path and that creating, building and cultivating a business and brand is his calling. That brand is RHONE, a high end activewear brand for men. Founded in 2014, the company launched as an online retailer only. In 2015, it went out to retail in such places as Nordstrom and Equinox. It has continued to grow into one of the premier brands in a highly competitive marketplace. Nate is a husband, father and teacher, volunteering his time to teach high school kids during the week. He’s also one of the most structured planners I’ve had on the show. Hearing about his productivity planner and schedule was eye opening. His perspective on flow and living his days with intention really hit home. Enjoyed this conversation immensely and look forward to sporting RHONE at this year’s Decathlon and supporting the brand and Nate as they grow