Episode 47 - Terry White - CEO of WOLACO - Way Of Life Athletic Company
Ever go to work out, go for a run, a walk, any type of activity and there’s just no good place for your keys, your phone, maybe even a credit card or a few bucks….Yeah, been there…constantly. It’s frustrating…Terry White had the same frustration. With his keys in his sock and a phone bouncing in his shorts, he couldn’t focus. That frustration sparked an idea. From day 1, Terry’s vision has been to empower people to pursue an active way of life. Thus, WOLACO – Way of Life Athletic Company. Terry spent 1.5 years designing, developing, and perfecting the North Moore Short. With sweat-proof pockets, this patented compression system changed the game. Finally, there was a functional, stylish, quality product out there that was also able to secure your phone and keys! Terry was raised in motion. He grew up playing every sport under the sun, and went on to become a collegiate Lacrosse player. Throughout his life, he put every type of gear to the test – not even realizing he was training for his own moment to make something better. Now he puts that intimate knowledge to use creating performance wear that is intuitively designed for the modern athlete’s active way of life.