Episode 97 - Matt Williams - Founder & CEO of FroPro

Matt Williams is the Founder of FroPro. FroPro is a simple nutrient dense snack bar that tastes delicious. Matt started FroPro in his kitchen while working a nine to five job. On the surface, he had it all together. He was teaching private school and a varsity level coach but underneath that facade he was trapped in a self destructive cycle. Addiction does not define him but it is a central tenant of his story. His goal is to use his platform to educate, inspire and bring attention to recovery. He credits an incredible network of friends and family, including his wife Chelsea, helping him get and remain sober. With the creation of FroPro, he's aligned his actions with his passions and he has been able to accomplish his goals because of his experience with addiction, not in spite of it. He is the real deal and FroPro is a real deal product.

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The Midlife Male is a weekly newsletter and podcast designed to help men maximize middle age to achieve a better quality of life. Created & Hosted by Greg Scheinman, The Midlife Male is one of the top-rated ‘midlife’ podcasts and has featured CEOs, athletes, authors, chefs, coaches, entrepreneurs, celebrities and high performers. At The Midlife Male, Greg leans on his past experiences to guide compelling discussions and lead engaging conversations in what he calls ‘the 6 Fs’: Family, Fitness, Finance, Food, Fashion and Fun.