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Introducing The $1BN CEO who has beat Nike and Adidas in 9 years from Secret Leaders with Dan Murray-Serter & Chris Donnelly .Follow the show: Secret Leaders with Dan Murray-Serter & Chris Donnelly Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years.Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry.He also tells the fascinating story of how he convinced tennis legend Andy Murray to sign with Castore over more established brands, even when no one had heard of them. From the challenges of building a brand from scratch to competing with the biggest names in sportswear, Tom offers invaluable insights into the mindset and strategies that made Castore a major player in the industry.______________________________________Sign up to Wise Business banking:https://wise.com/uk/business/?utm_source=secretleaders&utm_medium=audio&utm_campaign=Secret+Leaders_1H+2025&utm_content=Wise+BusinessJoin Vanta and receive $1000 off:http://vanta.com/secretleaders Learn more about your ad choices. Visit megaphone.fm/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.