Ep 90: The Value of a Successful Customer with John Jantsch
John Jantsch has a brand new book out called the Ultimate Marketing Engine, which teaches you how to build your business by building a better experience for your customers. In his 30 years in marketing, he's learned a thing or two, and John is here to share how helping your existing customers be successful is the key to effective marketing. As John says, "You're not looking for transactions. You're looking for ways to create transformations." Listen in!