Episode #29 - Spartan Mindset with Joe DeSena, Founder and CEO of Spartan Race, Inc.
Joe DeSena founded Spartan Race in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. Joe has been a lifelong entrepreneur, from selling fireworks at age eight, to building a multimillion-dollar pool business in college, to founding a Wall Street trading firm. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career. Gritty. Resilient. Passionate. Spartans aren’t soft. Spartans overcome obstacles. And yes, Spartans burpee. Spartan is a sport, community, a philosophy, a training and nutrition program – with daily advice, a podcast, a series of books, an activity for kids, workout gear, a media channel, an NBC Sports series, a digital magazine, and a timed obstacle race. Reebok Spartan Race is innovating obstacle racing on a global scale. With more than 130 races around the world annually – they offer three core races each escalating in distance, obstacle count and challenge level. The Spartan Sprint (3+ miles/20+ obstacles), the Spartan Super (8+ miles/ 25+ obstacles) and Spartan Beast (12+ miles/ 30+ obstacles). Courses are riddled with signature obstacles: mud, barbed wire, walls, rope and fire. Challenge yourself to complete all three and become part of the TRIFECTA tribe. Here we go, enjoy this week's conversation with Joe DeSena.