032: Sneak Peek into NEW BOOK: "From Author To Authority: Master LinkedIn, Gain Visibility, and Attract Premium Clients"
Welcome to a special sneak peek into an upcoming book that's set to revolutionize how professionals leverage LinkedIn to enhance their authority and attract premium clients. "From Author To Authority: Master LinkedIn, Gain Visibility, and Attract Premium Clients" is not just a book; it's a journey into the heart of professional growth through the lens of LinkedIn mastery.Client Case File: Benjamin Lawson - A Revolutionary in Advanced Tax PlanningIn today’s episode, we're introducing you to Benjamin Lawson, a maverick in advanced tax planning for CPAs and a character from the book that encapsulates the transition from being just another author to becoming an undeniable authority in his field.Crafting a Powerful NetworkOver the course of five years, Benjamin has built a LinkedIn network of nearly 15,000 CPAs across the U.S. With his book, "The Integrity Code: Cooperative Peer Review Due Diligence for Elite CPA Firms," he's been able to attract and retain ultra-affluent clients, and now he’s aiming to share his insights on a larger scale.Leveraging LinkedIn Events: The Game-ChangerBenjamin’s journey to establishing his authority begins with his LinkedIn event "Mastering Proactive Tax Strategies: A Due Diligence Roadmap for CPAs." This event wasn't just a one-off; it was the gateway to a comprehensive drip marketing campaign.The Power of Combining Webinars and AudiobooksAttendees of Benjamin's event were not just passive listeners; they were active participants, gifted with a copy of his audiobook. This allowed for a dual-channel learning experience, empowering CPAs to absorb Benjamin's knowledge at their own pace.From Webinar to Wisdom: The Drip Marketing CampaignBenjamin turned a list of 400 registered CPAs into a captive audience for his tailor-made content, feeding them weekly insights that tied back to his book's themes. This wasn't just about sharing knowledge; it was about building a narrative and showcasing the value of his services.Personalization and Professional GrowthThrough the campaign, CPAs received a 'personalized knowledge buffet,' aligning with their professional goals. The weekly content was an open invitation to engage with Benjamin directly, fostering a connection and deepening their understanding of due diligence.The Result: Empowerment and GrowthThis methodical approach had tangible effects: CPAs felt more confident and better equipped in their roles. Benjamin’s systematic nurturing not only educated them but also demonstrated the practical application of due diligence in their careers.Conclusion: The Significance of the JourneyBenjamin Lawson’s story is a testament to the power of strategic content dissemination and community building on LinkedIn. This sneak peek into "From Author To Authority" not only teases the rich content within the book but also serves as a blueprint for CPAs and professionals seeking to establish their authority and grow their client base.Stay tuned for the release of "From Author To Authority: Master LinkedIn, Gain Visibility, and Attract Premium Clients," where this story and many more will guide you on the path to becoming an industry leader in your field.Support the show