What's Been Going On Lately #310

In this video, I get real and vulnerable about my recent hiatus and the transformative changes happening behind the scenes and within myself. I dive deep into my YouTube journey, from my initial spark of inspiration in 2018 to the challenges that caused my brand to stray from my original mission. I introduce the concept of 'life design'—a results-backed system that anyone, regardless of circumstances or abilities, can use to create a more fulfilling and rewarding life - physically, personally, & professionally. I reflect on the evolution of my channel and ENTRE Institute, highlighting how market pressures led to deviations that impacted my personal brand. Moving forward, my mission is to deliver high-value content focused on comprehensive life transformation, staying true to my core principles, and providing you with practical guidance for achieving genuine fulfillment. Timestamps: 00:00 Introduction and Purpose of the Video 01:19 Reflecting on the Journey: Six Years of Content Creation 04:59 The Birth of School of Awesome and Initial Success 06:12 Challenges and Compromises: The Shift in Focus 07:50 The Impact of Market Forces and the Pandemic 08:31 The Millionaire Shortcut and Brand Misalignment 10:20 Struggles with ENTRE Institute and Personal Brand 17:08 Taking Back Control: Rebuilding ENTRE 21:17 Commitment to Life Design and Future Content 26:24 Conclusion and Second Chance

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Jeff Lerner is a former professional jazz musician turned Founder/CEO, bestselling author, investor, and creator of ENTRE Institute, a virtual education platform (250K+ enrolled) that helps adult students of all backgrounds navigate the modern economy and design careers that fit the life they desire. Unlock Your Potential began as an ENTRE research project into the habits of high performers and has become a go to source for entrepreneurs, professionals, performers, and others looking to take themselves and their lives to the next level. Follow Jeff on social @jefflernerofficial.