Beyond the Click: Mastering Paid Ads With Hemant Varshney (MU Classic)

#383 In this episode of the Millionaire University podcast, Kirsten sits down with Hemant Varshney, the mastermind behind the award-winning advertising agency Digicom, for an in-depth exploration of effective advertising strategies. Hemant takes us on a journey through his entrepreneurial path, starting from humble beginnings with a modest budget to transforming Digicom into a powerhouse agency. Throughout the conversation, Hemant drops gems of wisdom on growth and performance marketing. He stresses the importance of understanding breakeven points and slashing customer acquisition costs for sustainable growth. We delve into the world of digital marketing, where Hemant highlights the significance of knowing your numbers and leveraging free directories before diving into paid advertising. But it doesn't stop there. Hemant dives into the nitty-gritty of marketing across different platforms and the shift from product-market fit to channel-market fit. He sheds light on Digicom's focus on quantitative analysis and creative solutions to optimize sales funnels, emphasizing the need for continuous testing in digital campaigns. This episode is a goldmine for entrepreneurs looking to level up their advertising game. Hemant's insights encourage strategic thinking and patience in advertising efforts, reminding us of the ever-evolving nature of digital marketing. So whether you're a seasoned entrepreneur or just starting out, grab a pen and paper – you won't want to miss the insights Hemant has to offer. Welcome to the masterclass in advertising! (Original Air Date - 4/12/24) What we discuss with Hemant: + The Evolution of Growth Strategies in Digital Marketing + Expert Insights: Hemant Varshney's Journey and Strategies + The Shift from Growth to Profitability in Digital Marketing + Building a Strong Foundation Before Spending on Ads + Navigating the Complexities of Paid Advertising + The Importance of Continuous Testing and Market Adaptation + Balancing Organic Content and Paid Advertising + Unlocking the Power of Content and Viral Growth + The Continuous Learning Curve of Successful Entrepreneurs + Navigating the Complex World of Digital Advertising + Finding the Right Time for Ad Spend and Channel Fit + The Entrepreneurial Journey: Insights and Reflections Thank you, Hemant! Thank you Hemant for being such an incredible guest and for sponsoring today's episode! To connect with Hemant and his company Digicom, click ⁠here.⁠ For more information go to⁠ MillionaireUniversity.com⁠ To get access to our FREE Business Training course go to ⁠MillionaireUniversity.com/training.⁠ And follow us on: ⁠Instagram⁠ ⁠Facebook⁠ ⁠Tik Tok⁠ ⁠Youtube⁠ ⁠Twitter⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠millionaireuniversity.com/sponsors⁠. EXCLUSIVE NordVPN Deal ➼ ⁠https://nordvpn.com/millionaire⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠here⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.