Getting Started With Social Media for Small Business With Peg Fitzpatrick (MU Classic)

#344 In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. (Original Air Date - 2/28/24) What we with discuss Peg: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar for planning + Misconceptions about the role of social media in sales and customer service + The cost vs. benefit analysis of hiring a social media manager + Choosing platforms based on personal enjoyment + Creating a brand persona and identifying the ideal customer + Using brand personas to tailor content for specific customer groups + Importance of an editorial calendar for content organization +Combining a basic landing page with an active social media presence + Incorporating traditional marketing with social media strategies Links and resources from this episode: Find more of Peg’s content The Art of Social Media: Power Tips for Power Users Meta Blueprint Training Plann That Thank you, Peg! If you enjoyed this episode with Peg Fitzpatrick, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.