How a Motocross Rider Became Canada’s Print King | Lee Stuart

#354 What happens when a retired professional athlete dives headfirst into an industry he knows nothing about? In this episode hosted by Brien Gearin, Lee Stuart shares how he went from professional motocross rider to the founder of Rogue Lab, one of the top screen printing and branding shops in Canada. With zero experience, Lee took his last $300 to start a clothing brand, and after facing repeated setbacks with outside vendors, he built a full commercial print shop in his basement — investing $50K into equipment he’d never used. He talks about going viral on YouTube by documenting his journey, how he scaled from solo printer to a growing team, and why lean systems, relentless self-education, and value-based pricing helped him build a premium business. Lee also reveals how he expanded into fulfillment, brand design, and custom transfers, creating new income streams and positioning Rogue Lab as a creative powerhouse! What we discuss with Lee: + From pro rider to entrepreneur + Started with $300 and a vision + Built a $50K home print shop + Pivoted YouTube channel for growth + Faced backlash, then went viral + Scaled team with SOPs and systems + Introduced fulfillment for big brands + Embraced lean manufacturing + Uses value-based pricing + Turned Rogue Lab into a lifestyle brand Thank you, Lee! Check out Lee Stuart at LeeStuart38.com. Check out Rogue Lab at RogueLabMFG.com. Follow Lee @leestuart38 on all social platforms. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.