How to Make YouTube Titles That Go Viral in 2025 l Jake Thomas

#368 Have you ever wondered why some YouTube videos skyrocket while others flop? In this episode, host Kirsten Tyrrel is joined by Jake Thomas, expert YouTube title strategist and founder of Creator Hooks, to break down the psychology behind clickworthy titles and why the right 10 words could literally change your business. He explains the three core emotions that drive clicks — curiosity, fear, and desire — and how to harness them without falling into the trap of clickbait. Jake also walks us through his unique research process using a "Dream 10" and "Model 10" framework to uncover proven title formats and viral content strategies. We dive into A/B testing, ideal video length, how often to post, and why crafting your title before hitting record is the smartest move you can make. Whether you're new to YouTube or looking to level up your strategy, this episode is packed with tactical insights that can help you grow faster — one title at a time! What we discuss with Jake: + The 3 clickworthy emotions + How to avoid clickbait + Importance of writing titles first + A/B testing titles and thumbnails + Dream 10 vs. Model 10 strategy + Common title mistakes to avoid + Ideal video length and posting frequency + Why longer videos perform better + How title impacts algorithm success + Repurposing the same topic multiple ways Thank you, Jake! Check out Creator Hooks at CreatorHooks.com. Follow Jake on LinkedIn and Twitter. Watch the ⁠⁠video podcast⁠⁠ of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.