The #1 Marketing Mistake Entrepreneurs Make — and How Buzzsprout Grew From 2k to 120K Podcasts Without Making It | Alban Brooke

#339 Are you overcomplicating your marketing? In this episode hosted by Kirsten Tyrrel, we're joined by Alban Brooke, Head of Marketing at Buzzsprout, who helped grow the company from just 2,000 customers to over 120,000 active podcasts. Alban shares why so many marketing efforts fail — not because of bad tactics, but because of a lack of clarity around who you're speaking to and what message you're delivering. We explore the fundamentals of effective marketing, how to identify your ideal customer, and why chasing every new platform or funnel often leads to burnout. Alban also opens up about his unconventional journey from law school to software, how homeschooling shaped his approach to work, and the power of following your energy instead of forcing strategies that don’t align. If you’ve ever felt overwhelmed by all the marketing noise, this episode will help you refocus on what actually works — so you can build a business that’s both effective and sustainable! What we discuss with Alban: + Why most marketing efforts fail + The three core marketing questions + Alban’s journey from law to software + How homeschooling shaped his work style + The power of following your energy + Why podcasting is a nurture channel + Content marketing that actually converts + The myth of podcast SEO + Growing Buzzsprout without paid ads + Doing what doesn’t scale — on purpose Thank you, Alban! Check out Alban Brooke at AlbanBrooke.com. Check out Buzzsprout at Buzzsprout.com. Follow Alban on Twitter. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.