The Ultimate Podcast Launch Formula | Doug Sandler

#309 Want to make money from your podcast — even with a small audience? In this episode, host Brien Gearin sits down with Doug Sandler, the founder of Turnkey Productions and host of the Nice Guys on Business podcast. Doug shares his journey from writing a book to accidentally launching a successful podcast business that has produced over 1,600 episodes and generated millions in revenue. They dive deep into the real strategies behind podcast monetization, including the "Guest to Gold" method — turning guests into clients, affiliates, and joint venture partners. Doug also explains why building a big audience isn’t the only path to making money with a podcast, and why focusing on the right audience matters more than large download numbers. If you're curious about starting or growing a podcast, this episode is packed with actionable insights! What we discuss with Doug: + Turning guests into clients + Why download numbers don’t matter + Building influence through podcasting + Strategies for monetizing a small audience + Importance of a clear call to action + How to land high-profile guests + Automating the guest booking process + Benefits of using a podcast production company + Staying consistent with batch recording + Finding your “why” before starting a podcast Thank you, Doug! Check out Turnkey Podcast Productions at TurnkeyPodcast.com. Get the Podcast Toolkit at TurnkeyPodcast.com/toolkit. Listen to the Nice Guys on Business podcast. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.