Turn Your Website From A Static Digital Business Card Into A 24/7 Lead-Generating Machine | Hope Trory

#299 Is your website working for you — or just sitting there collecting digital dust? In this episode hosted by Kirsten Tyrrel, Hope Trory breaks down how to turn your website from a static digital business card into a 24/7 lead-generating machine. She shares actionable strategies for creating clear messaging, understanding your audience’s needs, and building a smooth customer journey that converts visitors into clients. Hope also explains how to gather market research, craft targeted offers, and optimize your site for both SEO and user experience. Plus, she reveals why quizzes are one of the highest-converting lead magnets and how to strategically place calls to action across your site. If you’ve been struggling to make your website work harder for you, this episode is packed with practical advice you can implement right away! What we discuss with Hope: + How to turn your website into a lead-generating machine + Importance of clear messaging and audience targeting + Strategic content placement for higher conversions + Why market research matters for website copy + Creating effective lead magnets that convert + The power of quizzes as high-converting tools + How to structure your homepage for engagement + When and how to update your website content + Using analytics to refine your customer journey + Building a content calendar to stay consistent Thank you, Hope! Check out HopeWorksDesign at HopeWorksDesign.com. Get a free SEO audit. Take the free ACE marketing assessment. Watch the video podcast of this episode! And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

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Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.