Why Your Sales Page Isn’t Converting (And It’s Not Your Offer) | Martin Cris

#392 If your sales page isn’t converting, it might not be your offer — it might be your presentation! In this episode hosted by Kirsten Tyrrel, web designer Martin Cris shares the formula behind high-converting landing pages, drawing on over 15 years of experience helping founders, creators, and course sellers increase their online revenue. Martin walks us through the essential structure every landing page needs, the power of clear copywriting, and why design is far less important than most people think — especially in the early stages. You'll learn how to craft a compelling hero section, structure your offer to highlight real benefits, and collect the kind of social proof that builds trust fast. We also dive into how to use AI to support your writing (without sounding robotic), where to find the actual language your audience is using, and how to fix a landing page that just isn’t working. If you're launching a course, community, or product, this episode will help you build a page that actually sells! What we discuss with Martin: + Structure and copy matter most + Hero section as the hook + Sales page vs. full website + Importance of knowing your audience + Use testimonials for social proof + Benefits over features in copy + Long vs. short sales pages + When and how to use video + Avoid looking like AI-written + Start simple, improve over time Thank you, Martin! Check out Martin Cris at MartinCris.com. Get the free Sales Page Crash Course. Follow Martin on Twitter and YouTube. Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode! And follow us on: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Tik Tok⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ To get exclusive offers mentioned in this episode and to support the show, visit ⁠⁠⁠⁠⁠⁠millionaireuniversity.com/sponsors⁠⁠⁠⁠⁠⁠. EXCLUSIVE NordVPN Deal ➼ ⁠⁠⁠⁠⁠⁠https://nordvpn.com/millionaire⁠⁠⁠⁠⁠⁠. Try it risk-free now with a 30-day money-back guarantee! Want to hear from more incredible entrepreneurs? Check out all of our interviews ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠! Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Millionaire University is on a mission to help you build wealth, achieve financial freedom, and create a business that supports the life you want. We reveal proven strategies for business growth, personal finance, and investing—teaching you how to increase your income, build passive revenue streams, and take control of your money. You will learn how to start and scale a business, make smarter financial decisions, and build lasting wealth—all while creating a life of impact and fulfillment.  Growing a business and achieving financial freedom doesn’t have to be as complicated as some may think. At Millionaire University, we cut through the confusion and break things down in a simple, actionable way to help you reach your financial goals faster.  Whether you’re launching a business, scaling an existing one, growing your net worth, creating multiple income streams, learning to invest or developing a millionaire mindset to overcome obstacles holding you back, we’ve got you covered. In each episode, one of our Millionaire Mentors will deliver an action-packed masterclass, sharing exactly how they built wealth—and how you can do the same. If you're ready to take a smarter, faster path to financial freedom, welcome to Millionaire University—your school for wealth creation. Graduate rich, not broke. Get your FREE Business Training at MillionaireUniversity.com/training.