Ep078: 3 Things Crucial To Sales - Which Aren't About Sales!
When it comes to sales, many business owners focus on the wrong things. So today's episode of Mindset and Method is all about the most important elements of sales - which aren't actually about the sale. There is so much more to sales than the end sales conversation and whether the buyer decides to buy! If we look earlier on in the buyer's journey and expand our view of the whole process, there are 3 things you need to look at. The audience - finding or creating an audience who is relevant to what you're offering, is engaged with your message and trusts you enough to consider buying from you Strategy - having the right process and strategy to be visible and clear to that audience about what you offer. Then having the right journey to invite those people to consider the purchase - different strategies are needed for different businesses depending on who you are, how you love to show up for your audience and whether you have a low-priced product or service or a high-priced one. Your mindset - Having the right growth mindset and the resistance to do the work it takes to understand, refine and continuously improve the back end of your business to make a regular and consistent stream of sales come your way. Listen to the episode now to hear more about how to nail these three elements of the pre-sales process to create a business that works for you and creates the stream of leads you want, on demand! And if you're interested in hearing more about Altitude, or would like to know my thoughts on where you could improve your sales process, you can book a 15-minute Business Bullet Call with me now at jennidonato.com/bullet/