Jake Karls (Co-Founder, Mid-Day Squares) - How Being An Entrepreneur Is Like Being A Professional Athlete

In this episode of Mission Critical, we sit down with Jake Karls, co-founder and "Chief Rainmaker" of Mid-Day Squares, the Canadian chocolate company that's redefining snacking—and business culture. Jake shares his unfiltered insights on what it takes to build not just a successful brand, but a powerhouse team that believes in your mission. From cultivating habits that help you step into your leadership persona to fostering a company culture rooted in authenticity and transparency, Jake gets real about the highs and lows of entrepreneurship. Whether you're launching a startup or leading a team, this episode is packed with actionable advice on how to lead with purpose and build a business that stands out.

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Behind every great company, every groundbreaking idea, and every game-changing innovation, there’s a leader on a mission. Welcome to Mission Critical with Lance Chung—the show where we break down the blueprints, the bold moves, and the battle-tested playbooks of today’s most impactful leaders. From CEOs and founders to artists, designers, and athletes, we’re talking to the visionaries who build, innovate, and lead.