“Ghosting My Email List" with Laura Belgray

Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a HUGE fangirl (There - I said it! Ha!) In this episode, we talk about how Laura made the mistake of ghosting her email subscribers for months — only to return to them pushing a pricey offer, hoping to cash in on affiliate commissions. That didn’t go well. We chat about her approach to writing marketing emails now, the importance of building trust, why laziness is a part of her brand, how being decidedly different has helped her attract a huge following, AND her new book: Tough Titties: On Living Your Best Life When You’re the F-ing Worst’. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: Pre-order Laura’s book, “Tough Titties”: https://www.talkingshrimp.com/book Sign up for Laura’s newsletter on her website, Talking Shrimp: https://www.talkingshrimp.com/ Laura Belgray on Instagram: https://www.instagram.com/laurabelgray/ (And if you haven’t already, sign up for my newsletter here: https://emancopyco.com/emailrules) If you loved this episode, take a screenshot, post it on Instagram, and tell everyone you know that this is the podcast to listen to. Don’t forget to tag me! @emancopyco And if you’re interested in hiring me to write your emails, visit emancopyco.com/contactLoving the podcast?Support the show and leave a rating or review here: https://ratethispodcast.com/mistakesGet the BTS scoop on how this podcast is made in this bonus episode: https://emancopyco.com/btsWork with Eman Copy Co. to power up your email strategy, your launches, and your revenueFill in the enquiry form on this contact page: https://emancopyco.com/contact/Want to learn with me?Take Eman’s “What’s Your Perfect Newsletter Style?” quiz: https://www.emancopyco.com/quiz  Check out my courses and masterclasses: https://emancopyco.com/learn-with-me/Say hi 👋🏽Connect with Eman on Instagram: https://www.instagram.com/emancopyco/Connect with Eman on Linkedin: https://www.linkedin.com/in/eman-i307/Tools for your business: (Affiliate links 👇🏽)Start your 14-day trial with ConvertKit: https://emancopyco.com/kit

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Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.