Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)

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In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover:

The current state of the open programmatic web;

What caused the rapid decline of made-for-advertising (MFA) supply;

How the largest premium web publishers will adapt to cookie deprecation in Chrome;

Whether cookies will ultimately be deprecated in Chrome;

Why cookie deprecation in Safari provides little clarifying guidance on the impact of cookie deprecation in Chrome;

The dynamics behind OEMs claiming ad rights within CTV apps.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Rockerbox. Get the clarity your marketing needs and navigate your way to success with Rockerbox. Visit rockerbox.com/maze today to see what it’s all about.

INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

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