Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)
My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds.
I asked Annina to join me on the podcast to discuss the current state of venture fundraising for mobile gaming. Specifically, we cover:
- Why Anniina returned to mobile gaming, given the challenges;
- How the 2016-era of mobile gaming compares to today;
- The distribution challenges now relative to 2016-2018;
- The opportunities in mobile gaming now from a revenue growth perspective;
- How mobile gaming start-ups should think about exit opportunities;
- The process for BIT ODD in raising its Seed extension;
- What mobile gaming start-ups should look for in an investor;
- The cross-platform gaming opportunity;
- Whether games publishing is still viable;
- Helsinki's evolution as a mobile games development hub.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
- Clarisights. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to clarisights.com/demo to try it out for free.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.