#16: WPM's modern and integrated approach to marketing and leasing and their outlook on growth in 2021
I had a great time talking with Rebecca Smith and Brent Gratton from WPM Real Estate. Rebecca and Brent represent the Marketing & Leasing function at WPM where they plan a major role in ensuring the success of the 25,000 unit (and growing!) portfolio. This conversation was amazing. We talked through the modern leasing tactics and strategies that they use to ensure success in their portfolio - we even discussed the recent opportunity they had to lease up a new property in a brand new mar...