#41: Chris Arnold talks about the power of real estate branding and tells the founders story for his agency, Authentic

Chris is a perfect example of turning a LinkedIn DM into a friend.I was lucky to connect with Chris several weeks back and after many exchanges on LinkedIn was excited to invite him to join the podcast.Chris is the co-founder of Authentic, a real estate-focused agency that spans creative and technology and he also hosts the Transforming Cities Podcast.In this conversation, we covered many fun topics but most notably we discussed:- the WHY behind going vertical-specific on the real estate industry- the power of brand: both for residents and for property owners- the founders story for how Authentic was bornI really enjoyed this conversation with Chris - to learn more about his agency, podcast, or to get in touch with him... links are below:- Podcast: https://podcasts.apple.com/us/podcast/transforming-cities/id1441335989- Authentic: https://authenticff.com/- LinkedIn: https://www.linkedin.com/in/chrisfarnold/ 

Om Podcasten

Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.