#55: Martha Bader talks about the rapidly growing active adult segment in Multifamily

Well timed episode 55 where we dig into the exciting 55+ / Active Adult category in Multifamily.Martha Bader is the Director of Marketing at Arden 55+ Living and she has a huge heart and passion (along with a ton of experience) in this space.It was great to sit down and dig into the category, the massive growth ahead, as well as the expectations that 'renters by choice' have of their community and manager.This was a fun one!To get in touch with Martha, I highly encourage you to connect with her on LinkedIn: https://www.linkedin.com/in/martha-bader-2021/To learn more about Arden, here is their website: https://www.onearden.com/

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Modern Multifamily is an interview-style podcast where we talk with leaders across the Multifamily industry about ways we can keep moving it forward. Topics include and are not limited to: technology, innovation, proptech, and improving renter experiences with a focus on positive impacts on both industry operators and suppliers.