#42 Building a Better Mousetrap With LoRa – With Wienke Giezeman
Wienke Giezeman is Initiator of The Things Network and CEO of The Things Industries. His work is deeply focused on the LoRa standard for low-power wide-area connectivity. Our discussion explored some of the factors that drove the creation of the LoRa standard, some of the critical use cases that provide proof points for adoption, the critical role of collaboration and alliances in building the ecosystem and some of the early use success stories in the LoRa ecosystem. In particular, Wienke shares the story of connected mousetraps in Amsterdam, connected buildings and connected cows in New Zealand. Some notable startups include Teralytic, a soil health company, myDevices, which has built a layer on top of LoRa and Xignal, the smart mousetrap company.