Money Talks: A business podcast on the business of podcasts

Around a third of Americans now listen to at least one podcast a week. That fact has not escaped the attention of advertisers, who spent nearly $2bn on podcast ads last year. But with more than 4m podcasts for listeners to choose from, the industry is facing a reckoning. On this week’s podcast, hosts Tom Lee-Devlin and Mike Bird ask what the future holds for the business of podcasts. Michael Mignano, who used to manage Spotify’s podcasting arm, tells them that companies have realised they can be much leaner. And Nick Hilton, a podcast production company founder, explains why he thinks 2022 is the year when podcasting died.Sign up for our new weekly newsletter dissecting the big themes in markets, business and the economy at www.economist.com/moneytalks For full access to print, digital and audio editions, subscribe to The Economist at www.economist.com/podcastoffer Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Take a seat at the table and learn about the biggest stories in financial markets, the economy and business. Each week our editors and correspondents explore how economics influences the world we live in and share their insights across a range of topics. From inflation and recession risk to all things crypto and even the commercial success of K-pop, we have you covered. Published every Thursday.If you’re already a subscriber to The Economist, you’ll have full access to all our shows as part of your subscription.For more information about Economist Podcasts+, including how to get access, please visit our FAQs page at https://myaccount.economist.com/s/article/What-is-Economist-Podcasts. Hosted on Acast. See acast.com/privacy for more information.