Ep. 31 Transforming Your Business With Digital Course Creation with Marcio Santos
There has been a distinct increase in online learning both on a national and global scale. This has led to a near year on year rise in the online learning market share. However, over the last few years, the rise has been increasing even more steadily than before. With the onset of the COVID-19 pandemic, this jump has been even more pronouncedBy 2026, the global online learning market should be worth $375 billion.Marcio Santos began working in digital marketing when Flash and Dreamweaver were a thing, working with brands like Danone, and Anker. A few years later his love for gaming led him to become an entrepreneur and to build Latin America's largest gaming tournament, and an online gaming community.From there he took an opportunity to work with a marketing agency and brands like BMW, Scotiabank, BMO, and McCormick.When his mom was diagnosed with Alzheimer’s, he carved out an exit for himself by founding the digital agency Nerd Digital, and he's never looked back.The agency has allowed him more time freedom so he can enjoy it with family, and it's given him the opportunity to work with great people at 6, 7 and 8 figure businesses like Boston Comic-con, Fanexpo, Kettle & Fire, Immi Eats, Remedy Kombucha, and THE TEN SPOT.Today he coaches course creators like Ted Seides from Capital Allocators, and Khe Hy from Radreads to grow their course business. If you've ever considered taking your knowledge and creating courses for sale, this is the podcast to pay attention to. Marcio shares business tips for any entrepreneur and is on top of where the digital world is going and how you can use the latest digital trends for your business.