Action! 06: How to make a Nike commercial

Before he was making feature films Adam Smith was the creative force behind several television campaigns for brands including Nike and Adidas. He shares his thoughts on what makes an attention-grabbing TV spot.

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Monocle 24’s carefully curated selection of the best in cinema. Hear from film-makers, critics and legends of the craft as we shine a spotlight on everything from revivals and the restoration of vintage cuts to European film and the role of the auteur. ‘The Cinema Show’ is brought to you in association with MUBI.